Kannauj Mogra Attar is one of the most exquisite and prized natural perfumes in the world, especially famous for its sweet, floral, and intoxicating fragrance. Kannauj is a city in Uttar Pradesh, India, that has been a center for the production of attar (natural, alcohol-free perfumes) for centuries. The city is often referred to as the "Perfume Capital of India."